Segmentation of target audience and the importance of its in-depth analysis are obvious: by analyzing the target audience properly, knowing its pain and needs, you will understand where to look for these people, how to attract their attention and how to interact with them to motivate purchases. It will be much easier for you to set up advertising campaigns, create layouts and write texts.
80% of the entrepreneurs, I communicate with on a daily basis, show their negligence towards the analysis of target audience. Moreover, they believe that this issue has been resolved for them. Can you answer honestly that you know your customers and understand their needs and problems?
The main currency of any business is customer knowledge - this is the No. 1 priority of every business. Not content, not information, but customers. How do they spend their free time, what do they watch, what do they like and don't like, what do they expect and what do they want to change in their lives?