CLIENT:
MEDICINE. LEG VEINS TREATMENT.
CASE STUDY
How to increase sales and reach
aNEW and SOLVENT
audience with systematic customer attraction and
digital marketing
aNEW and SOLVENT
audience with systematic customer attraction and
digital marketing
Apply for a conversation with our marketing and sales experts and FIND out the weak points of your digital marketing strategy where your business is losing money!
WHAT KIND OF PROBLEMS OUR CLIENT HAD
The current need was based on attracting NEW and SOLVENT customers to the leg vein surgery and treatment.
The client was aware that over the years, their potential target audience had both grown and became even more economically active, and leg vein problems were beginning to occur at an earlier age than they had been several years ago. As traditional advertising sources [radio, newspapers, magazines, TV] did not produce measurable results, the customer needed effective and efficient digital marketing tools with a measurable return on investment.
The client was aware that over the years, their potential target audience had both grown and became even more economically active, and leg vein problems were beginning to occur at an earlier age than they had been several years ago. As traditional advertising sources [radio, newspapers, magazines, TV] did not produce measurable results, the customer needed effective and efficient digital marketing tools with a measurable return on investment.
Develop a transparent, sound and logical digital marketing process.
Obtain a clear return on investment for all completed marketing activities, so that it is reflected in sales and new customers.
Implement effective Facebook and Instagram paid advertisements that attracts CUSTOMERS instead of followers, likes and shares.
Attract NEW and SOLVENT customers, which will increase sales and the current client database.
A service landing page has been created which offers potential customers a competitive offer based on the problems, pains and needs of the target audience
There are groups of services that are advertised separately from other services offered by the company
Traditional marketing lost its place. 90% of activities are performed with digital marketing
There is a clear and logical sales strategy
There is a clear return on investment from soc. network advertising - how many customers are attracted, how much one affiliate costs paid, and what is the result by increasing turnover
Working with soc. networks started using targeted paid ads that generate customers instead of comments, followers, etc.
AFTER
There is no clear and competitive offer for new customers
Deficient communication with customers through digital advertising channels
The service is not advertised separately from all services
Traditional Marketing 80% Vs. Digital marketing 20%
No sales strategy
There is no clear return on investment from soc. network ads - reach, followers, comments, but how many customers these activities have attracted? That is unknown.
Working with soc. networks don't use targeted paid ads that generate customers instead of comments, followers, etc.
BEFORE
WORK DONE BY OUR TEAM
BUSINESS AUDIT
We conducted research of competitors and the market in the context of attracting new customers, researching and analyzing tools and offers used by the client's main competitors. An analysis of the client's target audience was also carried out to identify its problems, pain and needs.
CREATION OF CUSTOMER JOURNEY
Based on the information obtained during business audit stage, a clear customer journey roadmap has been created together with the necessary product line. According to the roadmap the prospects are logically directed to one of the company's services. It consists of an initial offer to customers and subsequent digital communication.
SALES STRATEGY
Creating a customer journey clearly shows at what stage and what needs to be sold to the customer. The sales strategy through the customer's journey is a story of logical and correct sales, which reduces the customer's ability to withdraw from the offer and is responsible for generating increasing turnover capital for the company.
CREATION OF LANDING PAGE
A high-conversion landing page as part of a customer's sales strategy facilitates communication with potential customers, resulting in increased interest and a desire to interact with the service provider's offer to make a purchase or register / apply for the service.
FACEBOOK/INSTAGRAM ADVERTISEMENT SET UP
Working with Facebook / Instagram Ads, we introduced advertising campaign goals that have not been used before and are responsible for the result, which reflects in the number of potential customers and the cost of attracting one customer.
INTRODUCTION OF E-MAIL MARKETING AUTOMATION
An effective tool for sales strategy is e-mail marketing, which communicates with the customer about the benefits and advantages of the service through additional points of contact for and around the customer, as well as identifies and / or exacerbates the potential customer's problems, needs or pain. And then sell your service.
RESULTS AND EFFECTS WE ACHIEVED
LANDING PAGE WITH 9% HIGH CONVERSION
Previously, the company's website was used to attract new customers, which did not yield any results through advertising campaigns, as the potential customer came to a page with full information about the company and its services. On the landing page, we singled out one specific service ranging from € 40 to € 50, which reached 16,322 potential customers, of whom 1,405 people converted into real applications.
FACEBOOK / INSTAGRAM ADVERTISEMENTS ATTRACTED 1400+ NEW AND SOLVENT CUSTOMERS IN 5 MONTHS
Customers worth € 56,000. 80% of the applicants went to the first visit, where some patients were diagnosed with leg vein problems and offered a compliant treatment procedure worth up to several thousand euros.
FULL APPOINTMENT - CAPACITY OF CLINIC USED FOR 100 %
Campaigns have been stopped ahead of schedule because the flow of patients has been so high that the clinic's existing capacity is unable to accommodate more.
SOCIAL NETWORK ADVERTISEMENTS WITH HIGH RETURN RATE ADVERTISING
Full control over invested funds and current and future sales volumes with the help of digital marketing tools.
