CLIENT:
CASE STUDY
How to increase sales and reach
a NEW and SOLVENT
audience with systematic customer attraction and
digital marketing
a NEW and SOLVENT
audience with systematic customer attraction and
digital marketing
BEAUTY TREATMENT. HYDRAFACIAL PROCEDURE.
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WHAT KIND OF PROBLEMS OUR CLIENT HAD
The current need was based on attracting NEW and SOLVENT customers to the Hydrafacial procedure, given that this procedure is a completely new service for the clinic, and can attract a new audience and turn it into a loyal audience.
Taking into account our cooperation so far, client had very high expectations from previous projects, so it was important to achieve great results, which had to be reflected in REAL CUSTOMERS.
Taking into account our cooperation so far, client had very high expectations from previous projects, so it was important to achieve great results, which had to be reflected in REAL CUSTOMERS.
Introduce effective Facebook and Instagram paid advertisements that attracts CUSTOMERS instead of followers, likes and shares.
Develop a transparent, sound and logical digital marketing process.
Attract NEW and SOLVENT customers, which will increase sales and the current client database.
Obtain a clear return on investment for all completed marketing activities, so that it is reflected in sales and new customers.
WORK DONE BY OUR TEAM
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BUSINESS AUDITWe conducted research of competitors and the market in the context of attracting new customers, researching and analyzing tools and offers used by the client's main competitors. An analysis of the client's target audience was also carried out to identify its problems, pain and needs. -
CREATION OF CUSTOMER JOURNEYBased on the information obtained during business audit stage, a clear customer journey roadmap has been created together with the necessary product line. According to the roadmap the prospects are logically directed to one of the company's services. It consists of an initial offer to customers and subsequent digital communication. -
SALES STRATEGYCreating a customer journey clearly shows at what stage and what needs to be sold to the customer. The sales strategy through the customer's journey is a story of logical and correct sales, which reduces the customer's ability to withdraw from the offer and is responsible for generating increasing turnover capital for the company. -
CREATION OF A LANDING PAGEA high-conversion landing page as part of a customer's sales strategy facilitates communication with potential customers, resulting in increased interest and a desire to interact with the service provider's offer to make a purchase or register / apply for the service. -
FACEBOOK/INSTAGRAM ADVERTISEMENT SET UPWorking with Facebook / Instagram Ads, we introduced advertising campaign goals that have not been used before and are responsible for the result, which reflects in the number of potential customers and the cost of attracting one customer. -
INTRODUCTION OF E-MAIL MARKETING AUTOMATIONAn effective tool for sales strategy is e-mail marketing, which communicates with the customer about the benefits and advantages of the service through additional points of contact for and around the customer, as well as identifies and / or exacerbates potential customer's problems, needs or pain. And then sell your service.
RESULTS AND EFFECTS WE ACHIEVED
- LANDING PAGE WITH 4% HIGH CONVERSIONPreviously, this service was not run within the company, so we created a landing page and singled out four procedures with price range from € 80 to € 120, which reached 2,971 potential customers, of whom 123 people converted into real applications.
- FACEBOOK / INSTAGRAM ADVERTISEMENTS ATTRACTED 123 NEW AND SOLVENT CUSTOMERS IN 17 DAYSCustomers worth € 10 000. 80% of the applications went to the first visit, some of which continued the Hydrafacial procedure with at least another 3-4 visits. Another part of the customers became regular and loyal clients of the laser medicine clinic, who purchased other services.
- SOCIAL NETWORK ADVERTISEMENTS WITH HIGH RETURN RATE ADVERTISINGFull control over invested funds and current and future sales volumes with the help of digital marketing tools.
- RAISING AWARNESS OF THE SERVICE AND COMPANY PROMOTIONA new service that increased popularity and attracted NEW CUSTOMERS to the laser clinic, turning them into regular and loyal customers.
