How to increase sales and reach
a NEW and SOLVENT
audience with systematic customer attraction and
digital marketing
a NEW and SOLVENT
audience with systematic customer attraction and
digital marketing
CLIENT:
MEDICINE. AESTHETIC DENTISTRY.
CASE STUDY
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WHAT KIND OF PROBLEMS OUR CLIENT HAD
The current need was based on attracting NEW and SOLVENT clients to an aesthetic dental service that helps people get their ideal / perfect smile.
Our client was looking for solutions in cooperation with various service providers in marketing, but after several attempts, the client could not reach TARGET customers for aesthetic dental services, because attracted patients with a low conversion rate converted only to the first visit.
Our client was looking for solutions in cooperation with various service providers in marketing, but after several attempts, the client could not reach TARGET customers for aesthetic dental services, because attracted patients with a low conversion rate converted only to the first visit.
Develop a transparent, sound and logical digital marketing process.
Obtain a clear return on investment for all completed marketing activities, so that it is reflected in sales and new customers.
Implement effective Facebook and Instagram paid advertisements that attracts CUSTOMERS instead of followers, likes and shares.
Attract NEW and SOLVENT customers, which will increase sales and the current client database.
There is no clear and competitive offer for new customers
Deficient communication with customers through digital advertising channels
No sales strategy
The offer of the clinic is not based on problems, pain and needs of the target audience
Facebook and Instagram paid ads do not generate target customers
BEFORE
A service landing page has been created that offers potential customers a competitive offer based on problems, pain and needs of the target audience
Transparent and simple communication with TARGET customers through digital advertising channels
There is a clear and logical sales strategy
Clear market offer that meets problems, pain and needs of the target audience
Facebook and Instagram paid ads generate target customers
AFTER
Sales tools are not integrated in everyday work
Everyday work includes integrated sales tools that help convert applications to real patients - CRM system, sales scripts, call listening, analytics and recommendations
WORK DONE BY OUR TEAM
BUSINESS AUDIT
We conducted research of competitors and the market in the context of attracting new customers, researching and analyzing tools and offers used by the client's main competitors. An analysis of the client's target audience was also carried out to identify its problems, pain and needs.
CREATION OF CUSTOMER JOURNEY
Based on the information obtained during business audit stage, a clear customer journey roadmap has been created together with the necessary product line. According to the roadmap the prospects are logically directed to one of the company's services. It consists of an initial offer to customers and subsequent digital communication.
SALES STRATEGY
Creating a customer journey clearly shows at what stage and what needs to be sold to the customer. The sales strategy through the customer's journey is a story of logical and correct sales, which reduces the customer's ability to withdraw from the offer and is responsible for generating increasing turnover capital for the company.
CREATION OF LANDING PAGE
A high-conversion landing page as part of a customer's sales strategy facilitates communication with potential customers, resulting in increased interest and a desire to interact with the service provider's offer to make a purchase or register / apply for the service.
FACEBOOK/INSTAGRAM ADVERTISEMENT SET UP
Working with Facebook / Instagram Ads, we introduced advertising campaign goals that have not been used before and are responsible for the result, which reflects in the number of potential customers and the cost of attracting one customer.
INTRODUCTION OF E-MAIL MARKETING AUTOMATION
An effective tool for sales strategy is e-mail marketing, which communicates with the customer about the benefits and advantages of the service through additional points of contact for and around the customer, as well as identifies and / or exacerbates the potential customer's problems, needs or pain. And then sell your service.
RESULTS AND EFFECTS WE ACHIEVED
LANDING PAGE WHICH ATTRACTS TARGET CLIENTS
Previously developed landing page was unable to reach and attract target customers. As part of the landing page, our team singled out one specific service/first visit worth € 150, clearly showing benefits and results for the patient. The page reached 3,965 potential customers, of whom 66 people converted into real applications.
FACEBOOK / INSTAGRAM ADVERTISEMENTS ATTRACTED 55 NEW AND SOLVENT CUSTOMERS IN 1,5 MONTHS
Customers worth € 8,000. 98% of applicants went to the first visit. This reflects the specific need for a perfect smile, which means further treatment and manipulation to obtain the ideal smile, with the value of the service exceeding several thousand euros.
