5 reasons that will make you cry if you give up the landing page
Or what the company loses by giving up landing page
1.89 billion. According to the latest data, this is the number of pages on the Internet, and each is fighting for the same thing - people's attention. This raises a question for business leaders: is it worth taking time to create a professional landing page and then continue to fight?
If you type in a Google search engine "Do I need a landing page?, the answer will definitely be YES. Various reasons are given, but the most popular argument is that by giving up the landing page, the company loses because it is more than a digital billboard today. Landing pages have also become a business card, a channel of communication and a source of profit.
The days, when creation of a landing page was a time consuming and expensive process, are gone. Small businesses can now afford it. If the cost of a landing page once ranged from several thousand, today the cost ranges from 100 to several hundred euros.
Affordable costs allow businesses of all sizes to create their own landing pages and online stores, but only half of businesses worldwide have done so.
Let's see what the other party loses.
1. You give your customers to competitors without a landing page.
Google processes more than 40,000 searches every second, and nearly 90% of shoppers admit that they were researching a product or service online before making a decision. Nowadays, people use search engines not only to find new products and service providers, but also to make a choice between BUY or NOT BUY.
Therefore, if your company does not have a landing page and you cannot be found on the Internet, a potential customer is more likely to choose a competitor's product that can be found on the Internet.
2. You lose customers' trust without a landing page.
Nowadays, customers evaluate a product or service according to a landing page, so a good landing page is one of the most effective ways to increase customers' trust.
It was found in one research that 94% of people believe that a professional landing page is one of the most important factors to trust or not to trust. Nowadays, landing page is like company's digital business card, allowing potential customers to see if the company is worth their trust and investment. If a company doesn't have a landing page and cannot be found on the Internet, it creates a dubious opinion about business in general.
3. If you don't have a landing page, you allow others to create your company image.
Even if your product is recognized worldwide and does not require additional comments, your business still needs a landing page. Why? For the same reason, that landing pages are for brands like Coca-Cola, - to be a leader in the image of your business.
The landing page is a place where you tell about the history of your brand and where customers get a general idea of the company. Without a landing page, you leave image of your company to third parties - competitors, customers, the media, etc., and you lose the possibility to influence on it.
4. You do not use the most effective channel of communication with customers without a landing page.
Only 5 years ago there was a belief that landing pages are not necessary for companies because you can create a Facebook business page - it's easy and without additional investment. However, after the changes in Facebook's algorithm, business pages stopped being simple. Currently, business page entries or publications reach up to 2% of their followers. To increase this number, companies are forced to create more compelling content that does not always meet company's goals.
While social media is influenced by algorithms, the content of the landing page and its layout are in the hands of entrepreneurs. This allows the required information to be communicated effectively in a transparent and structured way, ensuring that this information is available to everyone who visits the site. It does not mean that Facebook has not to be used for business purposes - the landing page can serve as an additional communication channel, allowing the customer to choose how to contact the company.
Today most people are on social networks, but you should not forget about those who do not. To contact these customers, a landing page is sometimes not only the most effective, but also the only option.
5. You lose your profit without a landing page.
E-commerce is one of the fastest growing industries in the world and it was shown by global pandemic when many processes and procedures moved into the digital environment. This means it is time to create a landing page no matter what product or service you are selling.
Even if you can sell your product in a regular store or pay for the service offline, why not to allow customers to do it online? If the customer is ready to buy, then let him do it right away before he starts thinking.
Fuh! That's all I wanted to tell you today.
Are you still thinking? Others are already doing. You should choose!
See you!
If you type in a Google search engine "Do I need a landing page?, the answer will definitely be YES. Various reasons are given, but the most popular argument is that by giving up the landing page, the company loses because it is more than a digital billboard today. Landing pages have also become a business card, a channel of communication and a source of profit.
The days, when creation of a landing page was a time consuming and expensive process, are gone. Small businesses can now afford it. If the cost of a landing page once ranged from several thousand, today the cost ranges from 100 to several hundred euros.
Affordable costs allow businesses of all sizes to create their own landing pages and online stores, but only half of businesses worldwide have done so.
Let's see what the other party loses.
1. You give your customers to competitors without a landing page.
Google processes more than 40,000 searches every second, and nearly 90% of shoppers admit that they were researching a product or service online before making a decision. Nowadays, people use search engines not only to find new products and service providers, but also to make a choice between BUY or NOT BUY.
Therefore, if your company does not have a landing page and you cannot be found on the Internet, a potential customer is more likely to choose a competitor's product that can be found on the Internet.
2. You lose customers' trust without a landing page.
Nowadays, customers evaluate a product or service according to a landing page, so a good landing page is one of the most effective ways to increase customers' trust.
It was found in one research that 94% of people believe that a professional landing page is one of the most important factors to trust or not to trust. Nowadays, landing page is like company's digital business card, allowing potential customers to see if the company is worth their trust and investment. If a company doesn't have a landing page and cannot be found on the Internet, it creates a dubious opinion about business in general.
3. If you don't have a landing page, you allow others to create your company image.
Even if your product is recognized worldwide and does not require additional comments, your business still needs a landing page. Why? For the same reason, that landing pages are for brands like Coca-Cola, - to be a leader in the image of your business.
The landing page is a place where you tell about the history of your brand and where customers get a general idea of the company. Without a landing page, you leave image of your company to third parties - competitors, customers, the media, etc., and you lose the possibility to influence on it.
4. You do not use the most effective channel of communication with customers without a landing page.
Only 5 years ago there was a belief that landing pages are not necessary for companies because you can create a Facebook business page - it's easy and without additional investment. However, after the changes in Facebook's algorithm, business pages stopped being simple. Currently, business page entries or publications reach up to 2% of their followers. To increase this number, companies are forced to create more compelling content that does not always meet company's goals.
While social media is influenced by algorithms, the content of the landing page and its layout are in the hands of entrepreneurs. This allows the required information to be communicated effectively in a transparent and structured way, ensuring that this information is available to everyone who visits the site. It does not mean that Facebook has not to be used for business purposes - the landing page can serve as an additional communication channel, allowing the customer to choose how to contact the company.
Today most people are on social networks, but you should not forget about those who do not. To contact these customers, a landing page is sometimes not only the most effective, but also the only option.
5. You lose your profit without a landing page.
E-commerce is one of the fastest growing industries in the world and it was shown by global pandemic when many processes and procedures moved into the digital environment. This means it is time to create a landing page no matter what product or service you are selling.
Even if you can sell your product in a regular store or pay for the service offline, why not to allow customers to do it online? If the customer is ready to buy, then let him do it right away before he starts thinking.
Fuh! That's all I wanted to tell you today.
Are you still thinking? Others are already doing. You should choose!
See you!
